Founders & Our Story

Two people.
One incredible story.

Meet Ali Tupa and Nooshin Aali. A husband-and-wife team bringing gentlemen’s grooming and personal skin care together, under one roof in Glasgow.

Meet the people behind it
The shared Naturally Incredible and IncredibleFade storefront on Dumbarton Road
1006 Dumbarton Road · Whiteinch, Glasgow

Our shared home

Incredible roots.
A natural next chapter.

Our story starts with IncredibleFade Gentlemen Studio, founded by Ali Tupa and established in 2014. It is the home of his work in gentlemen’s grooming.

In 2024, Naturally Incredible began within the studio, creating a dedicated space for skin and aesthetic treatments with Nooshin Aali.

Today, the two businesses share a home on Dumbarton Road. Ali’s focus on grooming and Nooshin’s focus on skin bring their individual expertise into one welcoming place.

Step inside the studio

The people behind the names

Ali & Nooshin.

Partners in life. Each bringing their own craft to the space we share.

Ali Tupa

Founder · IncredibleFade Gentlemen Studio

Ali Tupa

Ali is the founder and barber behind IncredibleFade Gentlemen Studio. His work in gentlemen’s grooming forms the first chapter of our shared story.

Alongside his wife, Nooshin, he is part of the story that brought Naturally Incredible into the studio in 2024.

Explore our beginnings
Nooshin Aali

Co-founder · Naturally Incredible

Nooshin Aali

Nooshin leads the skin and aesthetics side of our shared space. At Naturally Incredible, she combines professional treatment training with a personal approach to understanding your skin.

From your first conversation to your treatment and aftercare, she helps you explore the options suited to your needs.

Meet Nooshin

Our beginnings

A story
still growing.

  1. 2014

    IncredibleFade begins.

    The beginnings of Ali’s IncredibleFade Gentlemen Studio.

  2. 2024

    A new chapter in skin.

    Naturally Incredible opens within the studio, with Nooshin’s focus on skin and aesthetic care.

  3. Today

    One address. Personal care.

    Grooming and skin treatments, with the people behind them close at hand.

    Find us in Whiteinch

A thoughtful place to start

Let’s get to know
your skin.

A professional skin analysis and a conversation about what matters to you. Explore your options with Nooshin before choosing your treatment.

30 mins £35.00

Explore the consultation